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Visa’s video campaign featuring Zlatan Ibrahimovic reached around 3.5 M of the Internet users in Poland, Germany and Russia only in the first week of streaming. In Poland, Visa noted the biggest numbers on Facebook, in Germany the first position belonged to local sites of the publisher Axel Springer Group. What’s interesting, in Russia, as much as 80 per cent of the campaign’s impressions were displayed in the user’s viewport!
