gemiusAudience: June summary for Lithuania

Check the May 2023 summary for Lithuanian market here.

E-Commerce study in Lithuania report.

In the first month of summer, Lithuanians traditionally enjoyed warm weather and the Lithuanian Basketball League finals as well as other sports events. The weather forecasting website gismeteo.lt's average daily audience on the Total platform grew by +19.07% in June, with the biggest increase in average time spent among mobile users - +8.78%, while the sports news website sportas.lt increased its average daily audience on the Total platform by +24.56% and the number of page views by 14.29%.

* The data includes traffic from mobile applications owned by the websites.

Average daily Real Users

The news website delfi.lt topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) in terms of average daily real users, with an average of over 546,000 (-2.64%) daily real users in May. The second place was taken by tv3.lt, which was visited by over 458 thousand (+0.43%) internet users on average every day last month. The third place was taken by 15min.lt, with 401 thousand (-9.03%) daily real users on average. According to this metric, in June, the highest growths were seen on sportas.lt (+24.56%; +8 thousand daily real users) and gismeteo.lt (+19.07%; +26 thousand daily real users).

ATS (Average Time Spent)

In June, according to the Average Time Spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 h 14 min (-4.08%), the transport classifieds website autoplius.lt - 1 h 47 min (-4.54%) and news website lrytas.lt - 1 h 37 min (+1.31%). Last month, the average time spent per user browsing on all devices on the audited websites was 6 h 51 min, i.e. -8.66% less than in May. In June, on average, those browsing on a computer spent 4 h 2 min (-13.09%), while mobile users spent 5 h 15 min (-5.77%).

Real Users

Last month, sportas.lt had the highest growth in terms of real users across all platforms in the TOP25 list of audited websites: +15.14% on the Total platform (more than +32 thousand real users per month), +21.53% on the PC platform (+7 thousand real users per month), +16.98% on mobile devices (+34 thousand real users per month). In June, 1 million 831 thousand Lithuanian internet users (-0.61%) browsed on the Total platform of the audited websites. More than 1 million 147 thousand (-1.07%) browsed on computers and 1 million 503 thousand (-0.40%) browsed on mobile devices.

Views

In the first month of summer, gismeteo.lt (+32.98%) recorded the highest growth in page views across all platforms (Total) in the TOP25 list of audited websites. In June, the total number of page views generated by audited websites on all platforms (Total) was -8.32% lower than in May - over 945 million. Page views generated by computers were - 216 million (-10.03%). Meanwhile, page views generated on mobile devices were 728 million, -7.80% less than in May.

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!

Publicly available gemiusAudience data can be found here.

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