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2022-03-23 12:44

#GemiusBaltic: February 2022 summary #gemiusAudience

#GemiusBaltic: February 2022 summary #gemiusAudience

In the shortest month of the year a lot of the most popular websites had a slight decrease. It is also important to note that Lithuanian Internet users flooded news websites at the end of February due to the war in Ukraine. See #GemiusBaltic analysis based on gemiusAudience data.

Average daily Real Users

News website delfi.lt was at the top of the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) by the average daily Real Users metric. In February 2022 the website was visited by an average of about 701,000 (+4.29%) of Lithuanian internet users. The second place is occupied by lrytas.lt, which last month was visited by 500,000 (+4.55%) internet users every day (by average daily Real Users metric). The third place is taken by tv3.lt, with 479,000 (+6.93%) daily Real Users on average.

According to this metric, in January, the highest growth was seen on krepsinis.lt (+15.79%).

 

 

Time Share – Internet

In terms of time share in the TOP25 list of audited websites, the highest increases in the total platform were noticed for tv3.lt - +1.03%, lrt.lt - +0.94%, and delfi.lt - +2.2%. In February 2022, average time spent per user, browsing on all devices on audited websites was 9 h 38 min (+1.52% more than in January 2022). In analysed month computer users spent on browsing information average of 5 h 54 min. (-2.99%), while mobile users - 6 h 28 min. (+5,09%).

 

Real Users

In February 2022, krepsinis.lt had the highest increase in the TOP25 list of audited websites in terms of Real Users considering all platforms: (+20.78%) - total platform, (-6.03%) - PC platform and (+26.59%) - mobile platform, which includes phones and tablets.

In February, more than 1 million 904 thousand Lithuanian internet users (-2.56%) were browsing on the audited websites on all platforms. More than 1 million 322 thousand (-3.70%) of Lithuanian internet users used computers and 1 million 631 thousand (+0.03%) used mobile devices.

 

Page Views 

Website lrt.lt reached the highest growth in the TOP25 list of audited websites on Page Views metric, considering all platforms (+25%). Audited websites on all platforms (total) generated less Page Views (-8.57%) than in January - 1 billion 157 million. The number of Page Views generated by computers was - 295 million (-8.49%). Meanwhile, Page Views generated on mobile devices were (-8.59%) 861 million less than in January 2022.


In terms of Page Views per User on the audited websites, number of Page Views generated last month on all devices on the total platform was – -24.32%. Page Views per User generated on computers were -13.03%. Meanwhile, Page Views per User generated on mobile devices increased by -32.61% compared with previous month.

 

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!  

Meet your Real Users! Lear more about gemiusAudience here

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Type of Content

report

Industry

Media

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Lithuania

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