#GemiusBaltic: May 2022 summary #gemiusAudience
In May 2022, the Eurovision Song Contest in Turin, Italy, received a lot of attention on lithuanian news websites. Website of the official broadcaster LRT (lrt.lt) recieved more attention from internet users than in April, with an increase of +1.48% in time spent on it. #GemiusBaltic presents analysis based on gemiusAudience data.
News website delfi.lt was at the top of the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) by the average daily Real Users metric. In May 2022 the website was visited by an average of about 649,000 (-3,03%) Lithuanian internet users. The second place is occupied by tv3.lt, which last month was visited by 493,000 (+0,40%) internet users every day. The third place is taken by lrytas.lt, with 431,000 (-2,65%) daily Real Users. According to this metric, in May 2022, the highest growth noted zmones.lt (+17,48%).
Time Share – Internet
In terms of time share in the TOP25 list of audited websites, the highest increases in the total platform were noticed for zmones.lt - +0,30%, gismeteo.lt - +0,23%, and lnk.lt - +0,66%. In May 2022, average time spent per user, browsing on all devices on audited websites, was 7h 53 min (-5,89% less than in April). In May, computer users spent on browsing average of 4h 38 min (-4,09%), while mobile users - 5h 25min(-6,50%).
In May 2022, gismeteo.lt had the highest increase in the TOP25 list of audited websites in terms of Real Users considering all platforms: +12,88% - total platform, +17,01% - PC platform and +15,17% - mobile platform, which includes phones and tablets. In May, more than 1 million 927 thousand Lithuanian internet users (+0,66%) on total platform were browsing on the audited websites. More than 1 million 320 thousand (+0,80%) of Lithuanian internet users browsed on computers and 1 million 676 thousand (-0,03%) on mobile devices.
In May 2022, zmones.lt reached the highest growth in the TOP25 list of audited websites on Page Views metric considering all platforms (+56%). Audited websites on all platforms (total) generated more Page Views (+0,40%) than in April - 1 billion 67 million. The number of Page Views generated by computers was - 245 million (-0,52%). Meanwhile, Page Views generated on mobile devices were 821 million which is +0,68% more than in April.
In terms of page views per user on the audited websites, last month the total number of page views generated on all devices on the total platform was – +0,40%, with the average duration of -5,56%. The average number of page views generated by computers was -0,52% with an average duration of -2,17%. Meanwhile, the average number of page views generated on mobile devices was – +0,68%, with an average duration of – -6,98% compared with previous month.
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