Mediapanel study results for February 2023

Read analysis for January 2023 here.

Starting with the results for December 1, 2022, we added new Media Groups to the study, which consist of previously ungrouped media channels. Grouping is carried out in accordance with the new Grouping Regulations. As a result of the change, new groups have been added to the lists below, including: the Netflix Group, the Meta Platforms Group, the Jeronimo Martins Group and the InPost Group, and the YouTube Group, previously presented separately, is now part of the Google Group. You can read more about new Grouping Regulations in polish here.

In February, the number of Internet users amounted to 29.7 million. On average, 26.1 million people used this medium daily.

About Mediapanel Research

Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.

You can read more about the Mediapanel here.

For countries other than Poland, click here and read more about gemiusAudience Research.