Guide - all articles
Media reset 2021. A strategy known as a Tactic. New rules in media planning
During this year's IAB 2021 Forum: Renewal. Redefinition or reset? Lucyna Koba, Business Development Director at Gemius, presented new trends and processes in the world of advertising, initiated by the coronavirus pandemic. All those who did not have the opportunity to participate in the Forum are invited to the summary of the presentation and the most important conclusions.