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Valentine’s Day in video advertising
Cupid surely has a lot to do before Valentine’s Day, but, nowadays, the same thing can be said about advertisers who try their best to use this love-celebrating holiday to their advantage. Gemius analysed gemiusAdReal results for some of the most popular romance-themed video ads in Romania, Ukraine and Russia to see how many users were actually reached by the same creatives.
analysis & infographic 2018-02-06