Over 7 million Romanian internet users browse websites on PCs. More than six million use Facebook (or more than 80 per cent of users overall in the country). Gemius decided to check what characterizes Romanian Facebook users, based on data from December 2015.

More men on Facebook

It turned out that more than half of Romanian Facebook users were men (52.9 per cent). Women who visited the site are in a minority – 47.1 per cent.

Not only young people are on Facebook

Gemius’ study also showed that Facebook is most popular among Romanian users in the age group 19-24 (16.8 per cent). It is more than one million users. Other frequent users of the site were people aged 30-34 (14.2 per cent) and 25-29 (13.9 per cent). Surprisingly, more than 600,000 people over 55 use Facebook, more than 10 per cent of the total.

Most users are city dwellers

In Romania, almost two million Facebook users are from rural areas − 32.1 per cent of all users. There are more than two times as many visitors from urban areas − 4.1 million (67.9 per cent).

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, the Middle East and North Africa (in Turkey: IAB Turkey Internet Audience Measurement). It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the internet: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR

gemiusAudience in Romania is a study that measures online audiences using it's proprietary fusion methodology, proprietary site-centric data, proprietary user-centric data and structural data provided by BRAT through SNA FOCUS study.