Ukraine: Top5 online shops and user profile
More than 12.3 million Ukrainian internet users (67.3 per cent) benefit from the convenience offered by online shopping (data for PCs). Which online shops are the most popular and who shops online most often? Check out the latest analysis from Gemius.
The latest data shows that more than 12.3 million PC users in Ukraine shop online (gemiusAudience, June 2016).
E-commerce platforms on top
In the ranking of e-commerce brand popularity in Ukraine, the leader is the advertising website OLX.ua (40.4 per cent of e-consumers visited this domain in June 2016). The e-shop Rozetka.com.ua was in second place (32.5 per cent), and the online trading platform Prom.ua came in third (26.5 per cent). Also in the top five were the international online shop Aliexpress.com (15.5 per cent) and the local advertising website Ria.com (12.4 per cent).
Young, educated Internet fans
E-consumers in Ukraine are predominantly young people: more than 50 per cent of those who shopped online in June 2016 were aged between 14 and 34. In addition, nearly 50 per cent have a higher education. Over 90 per cent of people who shop online in Ukraine use the Internet every day, or almost every day. 80 per cent of Ukrainian e-consumers come from towns and cities.
The analysis covered traffic on PCs.