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2022-02-21 10:17

Popularity of the Lithuanian websites in January 2022 #gemiusAudience

Popularity of the Lithuanian websites in January 2022 #gemiusAudience

The first month of 2022 was full of sport events and news from both the entertainment and music worlds, which increased the readership and engagement of most news portals. See Gemius analysis based on data from the gemiusAudience.  

News websites on the podium

News website delfi.lt was at the top of the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) in terms of the average daily Real Users. In January 2022 it was visited by an average of about 673,000 (+7.54%) of Lithuanian internet users. The second place is occupied by lrytas.lt, which last month was visited by 479,000 (+9.20%) internet users every day (by average daily Real Users metric). The third place is taken by tv3.lt, with 448,000 (+4.33%) daily Real Users on average. 

According to this metric, in January 2022, the highest growth was seen on manodaktaras.lt (+33.50%).

 

Time Share – Internet

In terms of time share in the TOP25 list of audited websites, the highest increases were recorded for sportas.lt - +0.61 percentage points, cvbankas.lt - +0.98 percentage points and lnk.lt - +3.05 percentage points. Last month, average time spent per user browsing on all devices on audited websites was 9 hours 30 minutes, i.e. (+13.43%) more than in December 2021. In January 2022, computer users spent on internet websitesan about 6 hours 5 minutes. (+11.18%), while mobile users - 6 hours 10 minutes. (+14,92%).

 

Real Users

Last month, sportas.lt had the highest increase in the TOP25 list of audited websites in terms of real users considering all platforms: (+72.62%) - total platform, (+62.53%) - PC platform and (+75.94%) - mobile platform, which includes phones and tablets. In January 2022, more than 1 million 954 thousand Lithuanian internet users (+2.25%) on total platform of the audited websites were browsing. More than 1 million 372 thousand (+3.34%) of Lithuanian internet users used computers and 1 million 631 thousand (+0.07%) used mobile devices.

 

Page Views

Last month, cvbankas.lt (+56, 35%) reached the highest growth in the TOP25 list of audited websites in terms of page views considering all platforms (+56, 35%). In January 2022, among audited websites on all platforms were generated more page views (+16.59%) than in December 2021 - 1 billion 266 million. The number of page views generated by computers was equal 323 million 70 thousand (+15.50%). Meanwhile, page views generated on mobile devices were (+16.97%) - 942 million more than in December 2021.


In terms of page views per user on the audited websites, number of page views generated last month on all devices on the total platform recorded growth of +16.94%. Page Views per user generated on computers recorded growth of +15.87%. Meanwhile, page views per user generated on mobile devices increased by +16.89% compared with previous month.

 

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!  

Meet your Real Users! Lear more about gemiusAudience here

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Type of Content

analysis

Industry

Media

Country

Lithuania

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