Case study: TOP of the Digital Media Sector in 2022 #GemiusTurkey
Gemius presents: case study analysis of the TOP entities in Digital Media Sector in Turkey in 2022. Which sectors gathered the most impressions and achieved the highest Reach?
According to the SOV (Share of Voice) for the period of January-December 2022, we see that there are top 9 sectors with the highest volume that consumes 90% of the impressions. The sector that has the most impressions is Trade, while Media and Leisure Time is in the top three according to gemiusAdreal data.
Industry Ranking by GRP
With the end of the pandemic, in the 2022 there were significant differences in the weights of sectors according to GRP. When we look at the ranking, it can be noticed that the retail sector has declined, with Disney Plus and Amazon Prime meeting their audiences in Turkey, the media industry has come to the fore.
2022 Industry Advertisement Reach Ranking
gemiusAdreal identified the largest advertisers industries based on the number of people reached in 2022. While it was noted that the industry reach numbers were quite close to each other, the media industry ranked first with a reach of 59.46M. The trade and computers and audio sectors also lagged right behind the media.
2022 TOP Category by Traffic Ranking
While social media rank first with the number of visitors reaching 58 million, search engines also performed quite closely on social medias. The Trade and News categories also reached 54M visitors and shared the third place.
gemiusAdreal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
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Type of Contentreport
IndustryAdvertising, Media, Technology