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2022-04-11 11:55

Gemius Turkey: Digital advertising champions

Gemius Turkey: Digital advertising champions

Gemius Turkey presents digital advertising champions in 2021 according to GRP metric. Check out which brands were the most popular! 

Giant companies put a lot of effort into the constantly growing competition in 2021 and tried to reach as many people as possible. Gemius Turkey presents digital advertising champions of 2021 on the basis of GRP. The companies are very familiar and consist of brands that touch Turks lives in different ways every day: Trendyol, Hepsiburada, Yemeksepeti, Getir, Çiçeksepeti, sahibinden.com, Vodafone, n11.com, Vivense, Spotify.

Digital ads champions - the most popular brands among women

Millions of people around the world enjoy the benefits of the online digital world. Almost every sector, including shopping, banking, publishing and the automotive industry, meets its customers in this new world. Digital advertising also plays a key role in helping businesses to express their thougts and reach their customers. According to Gemius  Turkey data, the digital advertising champions that succeeded in reaching women in 2021 were Trendyol, Hepsiburada, Getir, Yemeksepeti, ÇiçekSepeti, Vodafone, Vivense, A101, Migros, LC Waikiki. 

Giant companies push the limits with their advertisements

Millions of people are connected to the internet every day. In order to reach this large audience, digital advertisements are indispensable for giant businesses. In this case, giant companies are rapidly adapting to the digital world in the field of advertising, launching many advertising campaigns that push the limits of creativity. According to Gemius AdReal's 2021 data, the digital advertising champions that managed to reach male users are: Trendyol, Hepsiburada, Yemeksepeti, Getir, sahibinden.com, ÇiçekSepeti, Vodafone, n11.com, Spotify, Turkcell.

Digital ads champions - the most popular brands among young audience

According to Gemius AdReal's data, the brands that reached the young target audience (18-24) the most in the digital world with their advertisements are: Trendyol, Hepsiburada, Yemeksepeti, Getir, ÇiçekSepeti, Vodafone, Migros, Spotify, sahibinden.com, Facebook.

Brand new perspective

A new era has also started in digital measurement metrics. Standing out in this process, Gemius brings a brand new perspective to the industries with GRP, putting another brick on top of traditional measurements. Thanks to GRP, while companies develop their campaigns, they also have the chance to compare these campaigns with offline channels such as a television. According to this, Gemius also presents the GRP champion video ads of 2021 - Trendyol (1653 GRP).

With 646 GRP, ÇiçekSepeti is another e-commerce giant that achieved 2nd position in the ranking.

Reaching 369 GRP after Trendyol and ÇiçekSepeti, Bebelac is another brand that stands out with its advertising work.

Migros, which has a wide customer base, also draws attention with its advertising work. Brand acheieved 347 GRP in 2021.

As one of the world's leading social media platforms, Instagram also reaches large audiences as an advertiser brand. It reached 345 GRP in 2021.

About gemiusAdreal

gemiusAdreal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.

Learn more about gemiusAdreal here.

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Type of Content

report

Industry

Advertising

Country

Turkey

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