Online Audience

Wondering if you can use some of the content we publish in your journalistic work? The answer is ‘yes’, provided the following conditions are met. The texts posted on our website are to serve as a source of information. We prepare them for you.

Whenever you decide to quote our news, make sure you inform us of that fact and provide the source.

If you’re copying expert opinions or fragments of expert articles, do not forget to mention the author of the cited words.

When publishing on portals and websites, please include the address link:, and when in print – add a note saying that the data comes from Gemius.

In social media environment, please post only the headline and lead with a link to the original article available on our website.

The same rules apply when it comes to our infographics, yet you should bear in mind that the photos used on our website cannot be published elsewhere.

  • the number of users who go online and the related trend seen in a perspective of several years
  • the profile of internet users go online, selected thematic category or website
  • the most popular websites
  • the reach of a given website among internet users and the number of users browsing selected websites (with a break-up into particular socio-demographic characteristics)
  • the websites within a particular thematic categories that are most often visited by internet users
  • the websites used by particular user groups defined by selected socio-demographic characteristics


  • is the most popular social networking service in Latvia. It is used by a half (49% per cent) of Latvian internet users (September 2013).
  • 45 hours and 38 minutes – this is the average amount of time a Hungarian internet user spends online (July 2013).
  • A Czech internet user spends online over 25 hours a month, mostly on communication and social networks sites (August 2013).
  • Already over 10 million Polish internet users use online maps and localization tools (May 2013).

The interet study measurement conduted by Gemius (gemiusAudience)

If you need an expert comment on the data, we are there to help you!

It may happen that Gemius – due to insufficient share of visitors to websites grouped under a particular category – will not be able to deliver data for a selected thematic category or target group. In such cases, a more flexible approach to the indicators is possible, i.e. different age groups classification or presentation of results combined for chosen socio-demographic categories. For example, in a situation in which results for a group of internet users aged 7-14 are below the audience threshold and we cannot deliver the data, there is a chance of grouping data and presenting them for individuals aged 7-24, etc.

The internet populations included in our research differ in respect of the minimum age limit. This is due to the availability of different age groups in structural research (in some countries no data concerning child internet users is available).

The research doesn’t involve all websites. The measurement concerns the largest websites, enrolled by Gemius methodologists and websites proposed by publishers and advertising networks.

The thematic categories are not implemented in all countries in which Gemius researches the internet. The decision about defining them depends on the industry organizations who commission internet market research with Gemius. However, upon a special request, the Gemius analysts can prepare a new thematic category.

You can count on us if you need support when preparing your material and you wish to consult the manner in which the data is to be presented.

lorem lorem lorem 

©2023 Gemius S.A.

Privacy policy Disclaimer Sitemap

We use cookies for your comfort. More info here. If you will not change your browser setting, we assume you are ok with it.

We use cookies.

More > Close

We use cookies for your comfort. More info here. If you will not change your browser setting, we assume you are ok with it.