keyword

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Online Audience

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  • the number of users who go online and the related trend seen in a perspective of several years
  • the profile of internet users go online, selected thematic category or website
  • the most popular websites
  • the reach of a given website among internet users and the number of users browsing selected websites (with a break-up into particular socio-demographic characteristics)
  • the websites within a particular thematic categories that are most often visited by internet users
  • the websites used by particular user groups defined by selected socio-demographic characteristics

Examples:

  • Draugiem.lv is the most popular social networking service in Latvia. It is used by a half (49% per cent) of Latvian internet users (September 2013).
  • 45 hours and 38 minutes – this is the average amount of time a Hungarian internet user spends online (July 2013).
  • A Czech internet user spends online over 25 hours a month, mostly on communication and social networks sites (August 2013).
  • Already over 10 million Polish internet users use online maps and localization tools (May 2013).

The interet study measurement conduted by Gemius (gemiusAudience)

If you need an expert comment on the data, we are there to help you!

It may happen that Gemius – due to insufficient share of visitors to websites grouped under a particular category – will not be able to deliver data for a selected thematic category or target group. In such cases, a more flexible approach to the indicators is possible, i.e. different age groups classification or presentation of results combined for chosen socio-demographic categories. For example, in a situation in which results for a group of internet users aged 7-14 are below the audience threshold and we cannot deliver the data, there is a chance of grouping data and presenting them for individuals aged 7-24, etc.

The internet populations included in our research differ in respect of the minimum age limit. This is due to the availability of different age groups in structural research (in some countries no data concerning child internet users is available).

The research doesn’t involve all websites. The measurement concerns the largest websites, enrolled by Gemius methodologists and websites proposed by publishers and advertising networks.

The thematic categories are not implemented in all countries in which Gemius researches the internet. The decision about defining them depends on the industry organizations who commission internet market research with Gemius. However, upon a special request, the Gemius analysts can prepare a new thematic category.

You can count on us if you need support when preparing your material and you wish to consult the manner in which the data is to be presented.

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