2015-05-19 08:56

SALESmanago and Gemius with a joint offer for Europe

As part of the partnership agreement between the company Gemius and SALESmanago, both companies will offer the largest companies on the European market a unique solution that combines marketing automation technology and advanced services basing on analytical products of Gemius. As part of the cooperation, both companies have already conducted a series of workshops in major European cities.

The cooperation project between Gemius and SALESmanago is being implemented in all European countries. The general idea behind their joint efforts is to offer technological and consulting solutions which aim to achieve explicit business parameters defined together with the customer. 

"The development of partnership with Gemius is a strategic direction for SALESmanago Marketing Automation. What distinguishes us on the international market is offering technology together with a specific idea for its implementation and optimization. Most companies from our sector focus only on selling of their licenses and then suspend the cooperation with the customer" - says Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation. 

Mateusz Gordon, International e-Business Segment Director of Gemius who is responsible for the project comments:

"In the world of big data, algorithms and automation of marketing processes, the know-how and human factor are still a core value. The essence of this is not to gather as much data as possible, but rather to know which data should be analyzed and how algorithms should be set to implement certain business objectives. Thanks to advanced analytical tools provided by SALESmanago, Gemius creates a coherent ecosystem of customer data. The result of our work are marketing automation programs aiming at the effective implementation of omnichannel strategies, strengthening customer loyalty, efficient lead acquisition and the promotion of new branch assortment".

SALESmanago is a cloud based marketing automation platform used by over 3000 companies in 40 countries. According Datanyze, it is one of the world's top 6 marketing automation platforms. SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.

More: www.salesmanago.com.

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Mateusz Gordon

Gemius e-commerce expert

Gemius e-commerce expert with extensive knowledge on behaviors, needs and interests of online customers. He specializes in methods of fostering e-commerce businesses, by choosing best strategies and delivering suitable tools to implement them.

At Gemius, as International e-Business Segment Director, he is responsible for creating and developing sales strategies for the e-commerce segment; he also coordinates the works on the development of gemiusShopMonitor, a tool used for measurement of the e-stores market. 

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