New client in Gemius’ portfolio
As part of their cooperation, Gemius will be providing eTarget with one of their flagship tools – gemiusDirectEffect. The company will gain access to the direct effects of their advertising campaigns on eight markets.
Marcel Vašš, the CEO of eTarget, discusses their cooperation with Gemius. ‘Using the gemiusDirectEffect tool, we obtain information on the direct effects of ad campaigns and the number of users who have seen them. Another reason for working together was the need to integrate large amounts of data relating to campaigns in one place, which is exactly what Gemius’ tool provides. Another reason we chose Gemius is their activity on a number of European markets, meaning that data obtained from different countries will be measured using a single technology, allowing data comparison.’
‘We are very pleased to begin such extensive cooperation with eTarget. This agreement is another example of regional customers appreciating the gemiusDirectEffect tool. The agreement will cover countries such as Bulgaria, Romania, Croatia, Slovenia, Serbia, the Czech Republic, Slovakia and Hungary.We are glad to be working with such a flourishing company,’ explains Weronika Ośko, agency business development EMEA director at Gemius.
‘Our system for managing and monitoring campaigns, gemiusDirectEffect, is one of the most used products of this type in Europe. We are pleased to be able to offer it to another client. The advantage of this technology is that it allows the direct integration of our independent audit of ad campaigns into the interface of eTarget’s clients,’ says Lubos Ivanič, Country Manager for Gemius Slovakia.
eTarget is a provider of online advertising in nine Central and Eastern European countries. Their services are provided through the automated purchase of ads on thousands of websites. The advertiser has access to the interface, where they manage their campaigns and get the latest data on their progress. eTarget supports PPC text formats, as well as banner ads. The company was founded in 2002. More information can be found at www.etarget.eu