2016-08-01 09:49

Gemius and Publicis One: a new stage of cooperation

Gemius and Publicis One: a new stage of cooperation

Gemius Ukraine and Publicis One have signed an agreement for cooperation on the gemiusAdReal project. The study provides independent data monitoring of all online advertising campaigns.

The first data will be provided to all Publicis One group agencies from the start of August 2016.

- The gemiusAdReal study provides full monitoring of online advertising in Ukraine. It helps to assess the activities of competitors and the effectiveness of digital strategies, and to analyse market share. The project is currently in the active development stage. We are publishing data on online video ad monitoring, and from August onwards we will also add statistics for banner and search advertising - comments Lesya Prus, Country Manager at Gemius Ukraine. - We have been working with Publicis One on other Gemius projects for many years and we are very pleased to be developing new products in collaboration with our strategic partner on the Ukrainian market.

- We have been waiting for a tool like gemiusAdReal on the Ukrainian market for a long time; we appreciate its potential in terms of increasing the transparency of internet advertising in our market. All our group’s clients have been using the gemiusDirectEffect system for individual control of the effectiveness of advertising campaigns. AdReal helps us to make the process of planning advertising investments in the media sector more systematic and streamlined, and therefore more competitive - comments Alla Malinovskaya, Media & Digital Hub Director at Publicis One Ukraine.

gemiusAdReal is a study based on a sample of internet users who browse the Internet via the most popular browsers (Firefox, Chrome and Opera) on PCs. Data on population structure and size is based on the gemiusAudience study. Started emissions for online video campaigns (In-Stream, In-Display and Social Video) show the scale and general investment strategy but do not reflect spending.

About Publicis One

Publicis One is a global advertising and communications company, part of the Publicis Group Worldwide, founded in 1926 and now numbering more than 50,000 employees. Publicis One in Ukraine includes the following agencies: Starcom, MediaVest, Zenith, Saatchi & Saatchi, Leo Burnett, and Publicis Worldwide. Despite their consolidation, all agencies in the group retain their own identity.

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Country

Ukraine

Comment:

Lesya Prus

Head of both Ukrainian and Russian branch and industry expert

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