• The number of internet users visiting:
  • e-shops,
  • price comparison sites,
  • auction services,
  • opinion sharing sites,
  • promotion and sales sites,
  • e-malls,
  • and some selected websites, e.g. amazon.com.
• How much time do internet users spend on selected e-commerce sites monthly?

• Who is the statistical e-commerce website user (sex, age, education, internet tenure, frequency of online presence, income, size of the location they come from and of the household, employment status, voivodeship)?

• Which e-commerce websites are visited by representatives of particular internet user groups, i.e. individuals of a particular profile based on such characteristics as: sex, age, education, internet tenure, frequency of online presence, income, size of the location they come from and of the household, employment status, voivodeship?

Examples:

• In July 2013 over 80 per cent of Polish users visited sites related to e-commerce. In the Czech Republic, it was 56 per cent, in Slovakia 51 per cent, and in Hungary nearly 44 per cent of internet users (July 2013).
• Nearly 12m Polish internet users enters e-shop websites. This constitutes an increase buy one-fifth compared to the last year (10.1 million in July 2012). The most popular type of stores are the ones offering clothes (5.6 million internet users browses through their product range). The least popular are erotic stores, with 256 thousand visitors (July 2013).
• In July 2013, e-shops were visited by 12 million internet users. This is 1.5 million more than the previous year. In turn, the Amazon website recorded around 454 thousand guests, which is 7 per cent less than July 2012 (July 2013).