Digital Marketing

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  • Which advertising formats are most frequently used by advertisers?
  • What advertising formats are most clicked-on by internet users?
  • What percentage share of ads is displayed on mobile devices?
  • Which branches of industry are most into online advertising and run the largest numbers of online campaigns?
  • Telecom, car or bank advertisements – which do internet users click most?
  • Channel duplication – how do we reach our audience through different communication channels?
  • How to analyze target groups on the internet in the context of digital communication channels effectiveness?
  • How to set aims for internet advertising activities, how to pursue them and interpret results?
  • What and how can you measure on the internet?
  • What are the trends and latest developments in media houses and advertising agencies?
  • What advantages and disadvantages do particular types of mobile advertisements have?
  • What does effective online advertising involve? What possibilities and perspectives do internet campaigns offer?
  • Audio and video advertising on the web – what is the current situation, trends 
    and perspectives of further development?
  • What methods of online traffic analysis are used in different internet market segments?
  • What methods for increasing conversion rate are most often used?
  • How to build and measure user value in different segments of the internet market?
  • How to implement business intelligence notions in internet analytics?
  • How to measure online marketing activities results effectively?


  • Video ads are most popular in Ukraine, Poland and the Czech Republic.
  • The standard Banner remains the most popular advertising format in CEE, but the highest average CTR is noted for Preroll, Toplayer and Interstitial. 
  • User-engaging advertising formats are gaining ground. They are increasingly used by advertisers in Ukraine, Poland and Hungary.

The interet study measurement conduted by Gemius (gemiusAudience)

If you need an expert comment on the data, we are there to help you!

You can count on us if you need support when preparing your material and you wish to consult the manner in which the data is to be presented.



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