Online shopping in Estonia: most of the purchases are made in the evenings
Internet research company Gemius Estonia has released the findings of its third E-commerce study. It reveals that more than half of respondents prefer to shop online in the evening hours, while one-third do it in the daytime. Although 82 percent of the respondents have shopped online in the last six months, this indicator has decreased compared to last year. The number of respondents who believe that their online expenses will decrease this year has increased by 5 percentage points. [nbsp]
Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.
