outdoor mediapanel_cover
Media consumption

Mediapanel results for July 2025 – outdoor

Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on traditional (OOH) and digital (Digital OOH) media covered by the Mediapanel survey.

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the Internet.

In July, the reach of outdoor advertising was 89.4% (All reach, in the Polish population aged 7-75), of which traditional OOH (outdoor traditional) media accounted for 76.5%, while digital (outdoor digital) media accounted for accounted for 84.6%. The number of actual users of outdoor advertising was 29.2 million, including 15 million men and 14.3 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers exclusively to digital media (DOOH).

lipiec 2025_media landscape

Outdoor July total

Outdoor July traditional

Outdoor July digital