RAPORT Jak polscy internauci korzystają z ChatGPT_eng
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How do Polish internet users use ChatGPT? The results of the report are now available

ChatGPT is particularly popular among young Internet users, women and rural residents, and its reach is steadily growing, according to a report published by Gemius based on data from Mediapanel. The analysis took into account indicators showing the number of users, their demographics, and the level of engagement of Internet users with the content they viewed.
Get the report (in Polish)

The analysis covered the ChatGPT brand (web version and mobile app). Data for the ChatGPT mobile app has been available in the study since 26 February 2025, so the data presented earlier in the report only includes data for the browser version. The author of the study is Bartosz Wójcik, Insights & Marketing Expert at Gemius.

Part of everyday life

In June, the ChatGPT brand recorded 9.3 million real users, which means that almost one-third of all Polish internet users use it today. It built its popularity in record time and has become part of everyday life for people who use the internet. It is both an alternative way of searching for information and a work tool.

The first half of 2025 shows that generative artificial intelligence is no longer a niche phenomenon in Poland, and tools such as ChatGPT are becoming part of the everyday life of millions of internet users. A technology that was used by enthusiasts not so long ago has reached a mass audience in just a few months, setting a new standard in the way information is obtained and online interaction takes place, comments Bartosz Wójcik, the author of the analysis.

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The domain of young, professionally active people

Nearly 60% of ChatGPT users are internet users under the age of 34. The largest percentage live in rural areas (39.6%), and 52.8% are women. However, people aged 25-34 are the most engaged with the content they view.

The average user can spend over 2 hours a month on ChatGPT (May this year), with the most time spent by people aged 25-34 (an average of 2 hours and 42 minutes in June). Chat GPT is therefore not only the domain of pupils and students, but above all of the younger group of professionally active people, notes Marcin Niemczyk, advisor to the PBI management board.

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The highest overrepresentation among the youngest

The popularity of an online brand among users is evidenced not only by their number or engagement with content, but also by the affinity index, which indicates their level of representation. In the case of ChatGPT, the highest score is observed among the youngest audience (7-14 years old), and it decreases as users get older.

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More data, including indicators such as RU, Reach, Affinity Index and user share, along with information on specific demographic groups, is available in the full version of the report.