Gryta Balseryte becomes Regional Manager for the Baltics
Since July 2015, the level of cooperation between the Baltic branches of Gemius has grown even stronger – Gryta Balseryte has started creating a unified sales and development strategy not only for Lithuania and Latvia, but also for Estonia.
The Baltics were among the first countries to which Gemius expanded its research – audience measurement in Lithuania and Estonia began in 2005, and in Latvia in 2006.
In recent years there have been significant developments in audience research – all the Baltic countries have started measuring browsing on mobile devices as well as the behaviour of users who watch TV and listen to radio online.
The new Regional Manager for the Baltics says that strengthening the Estonian team is her first goal in the new role.
