gemiusAudience: May summary for Lithuania
Check the April 2023 summary for Lithuanian market here.
E-Commerce study in Lithuania report.
The last month of spring was full of various celebratory photo galleries and publications encouraging us to remember those who already left us. Lithuanian internet users navigated the websites more intensively, resulting in a +5.12% increase in page views and +1.52% increase in time spent on the Total platform. Although the total time spent browsing the internet increased, the average time spent per user was -3.43% or 2 seconds less than in April. In May, the scandal of " receipts" for Lithuanian local council members started to speed up, with page views on news websites increasing (delfi.lt* - +5.52%; lrytas.lt* - +18.11%; 15min.lt* - +19.63%; tv3.lt* - +4.12%; lrt.lt* - +27.01%).
* The data includes traffic from mobile applications owned by the websites.
Average daily Real Users
The news website delfi.lt, which was visited by over 561 thousand (-1.02%) of Lithuanian Internet users on average, topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website's source code) in terms of the average number of daily real users. The second place was taken by tv3.lt, which was visited by over 456 thousand (-5.86%) internet users on average every day last month, and the third place was taken by lrytas.lt, with 443 thousand (+3.46%) daily real users on average.
According to this metric, in May, the highest growths were seen on panele.lt (+158.49%; +12 thousand real users daily), moteris.lt (+79.76%, +4.5 thousand real users daily).
ATS (Average Time Spent)
In May, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 hours. 20 minutes (-0.28%), the transport classifieds webiste autoplius.lt - 1 hour. 52 min (+0.22%), news website lnk.lt - 1 h. 42 minutes (+5.18%). Last month, the average time per user for browsing on all devices on the audited websites was 7 hrs. 30 min, i.e. +1.05% more than in April. On average, those browsing on a computer in May spent 4 hrs. 39 minutes (+4.30%), while mobile users spent 5 hours (+4.30%). 34 minutes (-1.15%).
Real Users
Last month, panele.lt had the highest growth in the TOP25 list of audited websites in terms of real users on all platforms: +102.17% on the Total platform (+174 thousand real users per month), +117.49% on the computer platform (+4 thousand real users per month), +103.64% on mobile devices (+173 thousand real users per month). In May, 1 million 842 thousand Lithuanian internet users (+0.47%) browsed the Total platform of the audited websites. More than 1 million 159 thousand (+0.34%) Lithuanian internet users used computers and 1 million 509 thousand (+0.77%) Lithuanian internet users used mobile devices.
Views
At the end of spring, panele.lt (+130.04%) had the highest increase in the TOP25 list of audited websites by total page views across all platforms. In May, the total number of page views generated by audited websites on all platforms (Total) was +5.12% more than in April - 1 billion and 30 million. The number of page views generated by computers was - 240 million (+11.34%). Meanwhile, page views generated on mobile devices were 790 million, +3.37% more than in April.
About gemiusAudience
gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!
Publicly available gemiusAudience data can be found here.
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