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World Cup in Mediapanel data
The biggest football event has finished. According to the analysis covering the entire duration of the World Cup, Poles are indeed interested in sport, but they are more interested in the performances of their own national team than in the games in general. On the days when the matches of the Poles were played, the sports pages and TVP channels which provided broadcasts were visited by more users than on the day of the most important match of the championship - the Argentina-France final.
#Euro2020 Sponsors. Reach analysis of the advertising campaigns from the FMCG industry in Poland