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Gemius Global | Poland - all articles

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report2022-10-17

Summary of the TV Out-Of-Home audit results

The audit of TV Out-Of-Home measurement, carried out by an international media auditor: Center d'Etude des Supports de Publicité (CESP), has been completed. The audit was carried out on the initiative of MOC TV. The conclusions from the audit constitute the basis for further actions aimed at improving the measurement of TV OOH in Poland.