Poland - all articles
Consumers in 2018: watching TV with smartphone in hand
More than 90 per cent of Polish Internet users reach for their smartphones during commercial breaks while watching TV. One third of them browse social apps and every fifth user plays mobile games. What else do we know about the quality of ad contact when people use more than one screen simultaneously? Check out the unique results of the newest Gemius single-source study in Poland: gemiusAdReal.