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Feminine Eska.pl, masculine Polskieradio.pl
ESKA, Polskie Radio and TOK FM are the Polish radio stations whose websites are visited by the largest number of internet users. Among the visitors to the Eska.pl portal, the prevailing group are women, while Polskieradio.pl and Tokfm.pl are preferred by men. An expert believes this proves how effective marketing strategies based on tailoring content to customer need are.