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Don’t make ads? TikTok compared to other social platforms in Germany
Marta Sułkiewicz, Gemius Germany CEO and Florian Teachner, Head of DBi at Havas Media performed during Digital Marketing Days 2021. Experts compared TikTok reach building, viewing time and incremental reach performance to the rest of walled gardens platforms and revealed who has been “making TikToks” this summer in Germany.