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When the rumble in your tummy is met by the glare of your bare fridge, you reach for your smartphone to search for ‘pizza Warsaw’. When you are doing the laundry and find the water all over the floor instead of in the machine, you search for ‘plumber’. And what do you do when you are watching a film and you can’t remember the name of the lead actor? That’s right: you reach for the smartphone once again. Bartosz Wójcik from Gemius writes about micro-moments.