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Gemius checked the highest viewability rate and mobile impressions share of top 3 market sectors: Trade, Automotive and Finance in 2018. The analysis includes 9 selected European countries: Bulgaria, Croatia, Latvia, Moldova, Poland, Romania, Serbia, Slovakia and Slovenia. The data comes from gemiusAdMonitor which is a periodical report presenting online advertising markets’ trends in the CEE region. The most recent data summarizing the whole 2018 is available at www.admonitor.gemius.com.