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Gemius E-commerce study in Estonia
Gemius Estonia has released the findings of its third E-commerce study. It reveals that more than half of respondents prefer to shop online in the evening hours, while one-third do it in the daytime. Although 82% of the respondents have shopped online in the last six months, this indicator has decreased compared to last year. The number of respondents who believe that their online expenses will decrease this year has increased by 5%.