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#casestudy: Doctor Google, Comedian Facebook : Traffic Sources in Mediapanel
On average, 72% of Internet users browsing the top 5 pages in the "Health and medicine" category in February came there from search engine results. Those browsing content on the largest pages in the "Humor" category in the majority - 89% - found their way there via social media. This is the result of the analysis of traffic sources - a new type of data available in the Mediapanel study.