Analysis & infographic - all articles
analysis & infographic2018-08-22
Is it really important how much time people spend on watching ads?
Since its early days, digital advertising was focused largely on performance measurement, with metrics such as CTR playing a pivotal role in online campaign evaluation. However, with the growing importance of online video ads and the following industry-wide discussion over a new-coming currency of a viewable CPM numerous studies investigating a correlation between ad exposure time and campaign effectiveness were conducted.