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Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016
report2017-07-17

Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies.

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