Advertising - all articles
1st edition of the Social Media 2023 Report premiere
Characteristics of users of Polish social media platforms, an in-depth description of the most important players and an overview of the social media advertising market. Readers have just received the first edition of the Social Media 2023 Report, based on gemiusAdReal and Mediapanel research data. The report, which describes Polish social media in a cross-sectional way, is the result of cooperation between Gemius, PBI and the Social Media Group at IAB Polska.