Online Audience - all articles

2020-06-29
What does motivate to shop online and what has changed during the lockdown? E-commerce research in Lithuania and Latvia
Gemius has conducted the E-commerce study 2020 on internet users online shopping habits in Latvia and Lithuania. It revealed that the better price in online stores than in traditional ones is the most important motivation for online shopping in both neighboring countries. However, while buyers in Latvia indicated the possibility to compare the prices of products and services as one of the main factors, Lithuanian respondents are motivated by home delivery.