Online Audience - all articles
The reality of Big Data has arrived
Large data sets, known as Big Data, are becoming an increasingly frequent topic in the industry. The trend has even created a new profession – Chief Data Officer. Over the coming years, more and more advanced algorithms and tools will appear on the market to enable customers to receive personalized, behaviourally-targeted advertising in real time, says Marek Molicki, industry expert and regional manager at Gemius.