Online Audience - all articles
Beyond the limits of television. The new super medium
Today, television is not only classic distribution and reception on the big screen. Reception models are dynamically evolving, and viewers' need to access live content is being met by new models of OTT platforms. By strengthening their business model with FAST, these applications provide value for viewers, but also gain new advertising revenue. The transformation of television is determined by the needs of viewers, but also by revenue models, which use the potential of video in many ways.