Online Audience - all articles
Slovakia with the CEE's second highest CTR
The average CTR in Slovakia reaches 0.43 per cent, which is the second highest value of all involved countries of CEE. Interactive banners on the Slovak market attain almost ten times higher CTR than traditional banners, reaching a record 2.18 per cent, which is twice as much as the average for the entire region. The data comes from a cyclic study gemiusAdMonitor conducted by Gemius.