Online Audience - all articles
Expert opinion: Showmax vs. Netflix in online video advertising
Last month, Netflix's online video ads were watched by nearly 10 million Polish internet users. Showmax ads were seen by 9.7 million network users. And while Netflix advertised mainly on Facebook and YouTube, Showmax creations could also be seen on native publisher sites. These two giants of sVoD, who are in a fierce rivalry for Polish viewership, have completely different marketing strategies - says Marta Sułkiewicz, online video advertising expert at Gemius.