Online Audience - all articles
analysis & infographic2018-02-23
What is the future of large display advertising?
Large display advertising, sometimes recognised also as „large canvas”, has always been a controverial topic. With the recent IAB recommendations concerning ad viewability and the Google’s recent decision to implement an adblocking software into the most popular web browser on the Internet, one simple question arises: what does the future hold for these large display ads?