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Advertising activity of the brewing industry before the May long weekend
Advertising activity in the brewing industry is characterized by seasonality, and one of the hottest periods is usually e.g. May long weekend. Brands belonging to this industry increase the intensity of marketing activities then and take advantage of the moment when many Poles go on holidays and organize barbecues with friends. Was that also the case this year? Gemius analysts looked at the data from the gemiusAdReal study to find the answer to this question.
analysis & infographic 2018-03-30