Online Audience - all articles
77% of Polish Internet users buy online
The percentage of internet users who declare online buying has stabilized and now amounts to 77%. Significantly more people shop on Polish websites (75%) than foreign ones (32%) - according to the "E-commerce in Poland 2022" report. The report has been published for the 10th time. The content partners of the edition are Polish Internet Research and IAB Polska. See a summary of the most interesting information.