14 February 2005 was the day when YouTube came to the online world, enabling users to upload and stream videos free. On this occasion, Gemius has checked the popularity of YouTube in different countries. The analysis included data from November 2014. The countries taken into account were Belarus, Denmark  Poland, Russia, Romania, Turkey, Ukraine and Hungary,  i.e. those where Gemius conducts research on the whole internet (global and local websites).

It turned out that:

• YouTube is most popular in Poland. In November 2014 the website was visited by three quarters (74 per cent) of internet users. Only a little less share of online audience went to YouTube.com in Hungary (71 per cent), Romania (70 per cent), and Turkey (67 per cent).
• In November 2014, over a half of internet users entered YouTube in Russia, Ukraine and Denmark (57 per cent each).
• Among the analysed countries, Belarus is where YouTube gets the least user attention. The November 2014 data shows the website was visited by four out of ten members of the online population (42 per cent).

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in over 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.