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2014-03-07 08:52

Women's view on the internet

Cuisine, maternity, luxury goods, lifestyle and health are the online subjects attracting women most. Gemius has checked which thematic categories of websites enjoy the greatest interest of female users.

It turns out that women are most keen on website content related to cooking recipes, health issues, parenting, dedicated women sites, and lifestyle.

Women's websites dealing with pregnancy and motherhood are most popular in the Czech Republic (62 per cent of internet users visiting the portals are female) and in Slovakia (56 per cent). Lifestyle is the number one subject for ladies from Moldova (63 per cent) and Turkey (62 per cent). E-recipes are most attractive online information for Bulgarians (64 per cent) and luxury products are a predominant interest of Hungarian female users (59 per cent).Women internet users from Ukraine and Poland are most focused on online information about health. Nearly 62 per cent of Ukrainian users in this thematic category are women. In Poland, this is 63 per cent.

It turns out that women are most keen on website content related to cooking recipes, health issues, parenting, dedicated women sites, and lifestyle.

In order to learn which thematic categories of websites attract most women, the users' sex was determined (with consideration of a match indicator, i.e. the ratio of target group users to all users in a chosen website thematic category in a given period). The analysis included the countries where Gemius conducts research involving website categorisation.

The data quoted originates from an international internet study measurement (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct. In Turkey it is known as IAB Turkey Internet Audience Measurement Study.

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Type of Content

analysis & infographic

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Entertainment

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