Women through the prism of e-commerce
One in two female internet users has a history of shopping online. Most have bought clothes and accessories. Those are also the products they spend the most on in the space of a month. Do you want to know more about female online shoppers? Check out the latest Gemius analysis.
The latest report on the Polish e-commerce market, prepared by Gemius for the Chamber of E-Commerce, shows that more than half of all female internet users shop online (53 per cent).
What do female internet users buy online?
It turns out that the majority of women surveyed (79 per cent) have bought clothes and accessories online. Only slightly fewer women have shopped online for books, CDs and films (69 per cent), shoes, or cosmetics and perfumes (56 per cent).
Greatest expenditures on clothes and shoes
What do female e-consumers spend the most on per month? According to data from March 2015, on the above-mentioned product categories – clothes and accessories – an average of PLN 86. In the same period they allocate an average of PLN 84 for shoes and PLN 44 for cinema and theatre tickets.