The American online giant Yahoo! was established on 1 March 1995, and in just over a year on 12 April 1996 became a listed company. On the occasion of Yahoo! 20th anniversary, Gemius has decided to use the page views data to check what level of interest the search engine enjoyed in the Baltic states, Central Europe, Eastern Europe, South-Eastern Europe, the Middle East and North Africa region, as well as Denmark, Russia and Turkey. Subject to the analysis was the share of page views generated through the search engine in February of 2011–2015.

It turned out that:

• The most recent data (February 2015) show that among the studied countries, the largest percentage of page views coming from Yahoo! were made in Romania (2.5 per cent of online traffic) and Denmark (0.8 per cent).
• Since 2011 the Yahoo! directed traffic has been on a steady rise in Ukraine, and since 2013 the same was noted for Bosnia and Herzegovina, Estonia, Croatia, Serbia, Hungary, Lithuania and Slovakia.
• On the other hand, since 2011 the Middle East and North Africa region has seen a constant decrease in the page views generated through the search engine in question. In February 2015 the share of Yahoo! associated page views was 0.8 per cent, while five years earlier in the same period they accounted for 3.9 per cent.

About the Research

The above data comes from a website traffic research project (gemiusTraffic), conducted by Gemius in over 20 countries of Europe, Middle East and North Africa (aggregated data for Bahrain, Egypt, Jordan, Lebanon, Oman, the United Arab Emirates, Saudi Arabia, Morocco, Algeria, Tunisia, Iraq, Kuwait, Qatar, Syria, Yemen, Libya and Palestinian Autonomy). The data is gathered with the use of tracking scripts embedded in the code of websites enrolled in the research.