What motivates people to shop online?
Polish e-consumers would shop online more often if delivery costs were lower and if they could pay less for the products than in a traditional shop. They would also be encouraged by higher quality products, better customer service and easier use of online shops.
Owners of online shops often wonder what would cause internet users to shop online more often. The answer can be found in the latest report on the e-commerce market. As it turns out, respondents usually mentioned lower delivery costs – this was the response given by as many as 71 per cent of desktop users, 69 per cent of laptop users, 66 per cent of smartphone users and 62 per cent of tablet users. Regardless of the device used, most respondents also cited lower prices than traditional shops and discounts for online customers.
Not only price of delivery and products
But price is not the only important factor for e-consumers. One fifth state that they would shop online more frequently if the quality of products sold was higher, customer service was better, and using online shops was easier.
source: ‘E-commerce in Poland 2015. Gemius for e-Commerce Polska’ report.