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2015-07-24 11:11

Ukraine: Age of TV and radio station websites users

Ukrainian TV and radio station websites enjoy the greatest popularity among internet users who are older than 60 years of age. On the other hand, these websites are less popular among younger internet users. Read on to learn more about the most recent analysis by Gemius.

The analysis of the data collected for the period from January to April 2015 showed that, in Ukraine, the websites of TV stations are 4 times more popular when compared to the websites of radio stations. This analysis; however, concerned  the age of internet users who browse such websites.

It turns out that TV and radio station websites are visited mostly by senior internet users. The correlation between the popularity of such pages and age is evident. The greater the age, the more interested internet users are in websites associated with TV and radio.

On average, 37 per cent of 60-year-olds browse TV websites

TV and radio station websites are visited mostly by internet users aged 60–69. Websites associated with TV stations are browsed on average by four out of ten 60-year-olds per month (37 per cent). These websites are far less popular among the youngest internet users. Only every sixth internet user aged 14–19 visits TV station websites (17 per cent). As for 20-year-olds, they account for 20 per cent of visits.

The lowest interest is among young internet users

Radio station websites are also visited mostly by 60-year-olds. They are browsed on average by 12 per cent of internet users within this age bracket, per month. These websites are far less popular among teenagers aged 14–19. Only 1.7 per cent of these internet users visit the abovementioned websites. Radio station websites are visited on average by 4 per cent of 20-year-olds per month. 

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.

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Type of Content

analysis

Industry

Media

Country

Ukraine

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