TV Guide in the results of the Mediapanel study
The scope of the Mediapanel study has expanded to include a new data - TV Guide. Gemius released the results for the programming of 49 TV channels, and the new data is available to logged-in users of the cross-media study.
The new data in the study will allow users to perform detailed analyzes of individual TV channels for a selected day, with a specific programs, within such indicators as RU, ATS, AMR or Audience Share. Each of the program has also assigned a general and specific thematic category, in line with the current categorization of the Mediapanel study.
Adding information about the schedule of television stations to the Mediapanel results is the next stage in the development of the cross-media study. Currently, the study interface presents data for TV Guide from 6 July, and access to them is available to users of cross-media packages, including TV data.
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.
For another countries than Poland, visit Gemius Audience website.